Job Description

Gilero is a trusted partner for medical and drug delivery device development, offering expertise in design, development, and manufacturing solutions. With a passion for innovation and a commitment to excellence, we help bring life-enhancing products to market efficiently and effectively. Join our team as the Marketing Communications Manager and contribute to improving lives worldwide.

The Marketing Communications Manager (Hybrid) will coordinate Gilero’s global marketing and communication initiatives to elevate brand visibility, enhance stakeholder engagement, and support business objectives. This role is responsible for coordinating and implementing comprehensive communication initiatives that effectively convey Gilero’s value proposition to diverse audiences. You will help with a new global website redesign, participate in the Hubspot integration project that will be responsible for future lead generation campaigns, and work closely with sales to optimize webinar programs.

The position requires an organized professional with 3-6 years of experience, excellent project management skills, and the ability to collaborate across teams. The Marketing Communications Manager is a member of a global marketing team responsible for coordinating marketing collateral, consistent company messaging, and managing the CRM tool for customer management.

Location: Durham, NC

Key Responsibilities:

Marketing Communications:

• Execute global B2B marketing communication strategies aligned with Gilero’s business goals.
• Participate and collaborate as a member of a global marketing team.
• Ensure consistency in brand messaging, voice, and visual identity across all platforms and materials.
• Create and implement plans to increase the market share.

Content Development:

• Create and coordinate compelling content and updates for digital and traditional channels, including website copy, press releases, brochures, presentations, blogs, and social media.
• Collaborate with subject matter experts and cross-functional teams to develop technical and thought leadership content and produce effective promotional materials.
• Coordinate photos and brochure creation of company services.
• Create marketing presentations for stakeholders.

Digital Marketing:

• Coordinate Gilero’s online presence, including website updates, SEO optimization, email campaigns, and social media channels.
• Conduct research and set strategy for Google Analytics trends (paid search, SEO).
• Analyze digital marketing performance metrics and implement improvements to maximize ROI.

Event Management:

• Assist with the preparation of global trade shows, conferences, and webinars.
• Coordinate marketing materials and campaigns to support events and ensure successful execution.

Public Relations:

• Build and maintain relationships with media outlets, industry organizations, and key stakeholders.
• Coordinate press releases, interviews, and media opportunities to promote Gilero’s brand and achievements.
• Find industry recognition and award opportunities for the company.

Collaboration and Coordination:

• Partner with internal teams, including sales, product development, and executive leadership, to align marketing initiatives with company objectives.
• Work with external vendors and agencies as needed to deliver high-quality marketing outputs.
• Creation of and oversight of all internally and externally released written content.
• Create, or coordinate the creation of all marketing collateral, products, and promotions for all the CDMO business and the US packaging business.
• Coordinate activities, internal, and external communications with company headquarters in Germany.
• Oversee the Marketing budget.
• Manage relationships with external marketing and design firms.
• Coordinate and communicate email notifications and social media announcements for pertinent company news.

Market Research and Analysis:

• Conduct market research to understand industry trends, competitor activities, and customer needs.
• Use insights to inform marketing strategies and messaging.

Qualifications:

• Must be a US Citizen or Green card Holder.
• A Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-6 years of experience in B2B marketing communications in the medical device or pharmaceutical industry.
• Proven expertise in creating and managing marketing content across digital and traditional platforms.
• Strong project management and organizational skills, with the ability to handle multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Experience with marketing tools and platforms, such as CRM systems, email marketing tools, and analytics platforms. Hubspot experience or the desire to learn is a plus.
• Online marketing skills that include Google Ads, LinkedIn Ads, SEO, and Webinars.
• Knowledge of SEO, SEM, and social media marketing best practices.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Productive in a fast-paced, entrepreneurial environment.
• Commits to excellence and quality service to external and internal customers.
• Adheres to established policies and procedures, while contributing to continuous improvements.

Why work at Gilero?

Founded in 2002, Gilero, a Sanner Group company, is an international contract engineering firm that specializes in the design, development, and manufacturing of novel medical devices and drug delivery products. We consider our employees to be our company’s greatest asset because it’s our people that make Gilero a great place to work and a great company to work with. US locations include NC locations in Raleigh, Durham, Greensboro, and Pittsboro, as well as Chicago, IL, and Carlsbad, CA.

You will enjoy an annual bonus, Medical (3 BCBS plans to choose from), Guardian dental and vision, short-term and long-term disability, 401K with a 5% match the first month you start with a zero-vesting period.

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