Job Description

Job Description

Job Description

Job Title: International Community Coordinator Department: Marketing

Job Summary: Hours M-F 9:00a – 5:30pm

The International Communications Coordinator will have a keen understanding of brand messaging, customer interaction, and media relations to drive the company’s visibility and engagement across diverse platforms. They will lead digital customer and fan engagement with our international audience along with our international public relations initiatives. They will monitor global brand presence and maintain customer satisfaction. They will be fluent in Spanish and English, ensuring translations are consistent with the brand’s tone and voice, fostering meaningful connections with our community. They also assist with digital marketing projects, monthly reporting, and helping grow our online community.

Supervisory Responsibilities:

• None.

Duties/Responsibilities:

1. International Community and Social Media Management:
   Manage social media communities across multiple platforms, addressing questions, comments, and direct messages in a timely and professional manner. Monitor social media campaigns, analyze metrics, and prepare cross-departmental reports to inform strategies.

2. Brand Voice Consistency:
   Review and refine translations for marketing material to ensure they align with the brand’s tone and voice, creating cohesive communication across all markets. Research cultural trends and trending moments to identify opportunities for media pitching along with engaging with the global market, and retailers through social media.

3. Customer and Public Relations Engagement:
   Directly engage with customers, fans and the media across communication channels, maintaining the brand’s voice. Research, build, and maintain relationships with media and brand partners for both traditional and non-traditional media coverage.

1. Public Relations and Crisis Management:
   Create, maintain, and execute a International PR calendar, ensuring timely execution of initiatives. Work on crisis communication strategies in collaboration with the team.

1. Press Materials and Media Kits:
   Develop, edit, and post press releases and press kit materials for international audiences.

1. User-Generated Content Management:
   Manage and maintain a database of user-submitted content, including testimonials, and leverage this content to enhance community engagement and media coverage.

1. Global Brand Monitoring:
   Monitor brand mentions across platforms to identify opportunities for engagement, track look-alike profiles, and submit unauthorized accounts to the Brand Protection team for action.

1. Retail and Feedback Monitoring:
   Monitor retail reviews and log feedback from social media channels to inform and improve customer service and marketing strategies.

1. Deliverable Collaboration:
   Collaborate with the Social Media Coordinator by providing necessary deliverables, such as content feedback, translations, or insights on audience interactions, to ensure cohesive execution of social media strategies.

1. Planning & Reporting:
   Conduct metrics reports on PR-initiatives and community management. Collaborate with teams on community and PR strategies and priorities to align with overall business goals.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Experience in social media community management and customer service.
• Strong writing and editing skills with an ability to maintain brand tone and voice across languages.
• Familiarity with social media platforms and tools for monitoring and reporting.
• Proactive, organized, and able to multitask in a fast-paced environment.
• Bilingual proficiency (English and Spanish required; additional languages are a plus).
• Creative mindset and ability to collaborate effectively with cross-functional teams.

Education and Experience:

• 1-2 years of experience in Public Relations, Customer Service or similar role.
• 4-year BA/BS degree in in Marketing/social media or related field is preferred.
• Excellent knowledge of all digital marketing platforms including Facebook, X, Pinterest, Instagram, YouTube, TikTok etc.
• Knowledge of project management processes, workflow, and terminology.
• Knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.).

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time, at the sole discretion of the employer.

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